Ube 101 was born out of a deep love for the vibrant, velvety, and delicious world of Filipino purple yam (ube). In a sea of generic food blogs, we realized there was no single, comprehensive home dedicated entirely to mapping, testing, and reviewing every ube treat, dessert, latte, and product on the market.
We believe that ube is more than just a social media trend—it is a beloved culinary heritage that deserves honest, detailed, and quality coverage. From the chemistry of its natural purple pigments (anthocyanins) to the art of selecting the perfect brand of ube extract, we look at the category with both scientific curiosity and appetite.
Our team consists of passionate food writers, home bakers, and ube enthusiasts who spend their time side-by-side taste-testing, reviewing packaging, and documenting authentic traditional and modern recipes.
Our Mission
We are dedicated to helping ube lovers and home bakers discover their next favorite treat by providing honest reviews, detailed ingredient analyses, and clear, easy-to-follow guide breakdowns for everything ube.
Our Values
- Independence — We never accept sponsorships from food brands. All reviews and taste tests are completely unbiased.
- Accuracy — We verify ingredients, from checking the purity of ube powders to analyzing extract ingredients.
- Enthusiasm — We are absolutely obsessed with ube's unique vanilla-pistachio-white chocolate flavor profile.
- Transparency — We call out fake or dyed products so you get the real thing every time you shop.
Get in Touch
Have a new ube product you want us to review, or feedback on a guide? Contact our team and we will be happy to help.